Personicare Healthcare Network was founded in 2011 by Rich Sokol. Though we were the fourth medical lien company in Colorado, we grew rapidly due to our excellent customer service, a large network of medical providers, and our client-focused business model. To date, we've assisted thousands of patients to find the quality medical care that they require.
Originally from New Jersey and N Miami Beach, FL, Rich has lived in several places, including London and Israel. He is a graduate of the Harvard Business School and has an undergraduate degree in economics from Yale.
Rich founded Personicare Healthcare Network to establish Colorado's premier injury recovery network that is patient-focused.
Rich, his wife, and two daughters live in the DTC. When Rich isn't helping his daughters with their math homework, they can be found watching Denver Nuggets basketball games.
Chief Operations Officer (COO)
Originally from Minnesota, Marty obtained his undergraduate degree in Wisconsin and subsequently, his MBA from the University of Colorado at Denver.
Prior to taking his role with Personicare, he spent 10 years in the insurance industry, initially as an underwriter, but the vast majority of his time in claims and claims management.
Marty joined Personicare on a part-time basis in 2011, but then transitioned to full time in early 2012. Marty, his wife and three children live in Littleton. Outside of work, Marty can generally be found at the ballparks coaching or watching his kids play baseball and softball.
Director of Business Development
Originally from Missouri, Danielle is a graduate from Metropolitan State University of Denver with a degree in Speech Communications.
Danielle has been in the personal injury business in the Denver, CO market since 2005.
She loves spending time with her husband, cooking, and riding motorcycles.
Director of Marketing
Danielle K. Petersen has been with Personicare since August 2018.
An outgoing people-person, Dani is also very detail oriented.
She returned to the Denver area in 2017 after nearly 10 years owning a scuba diving tour business in Belize and running a small restaurant.
An avid cook and adventurous spirit,
Dani enjoys skiing, keeping fit,
and traveling. She lives with her husband, 3 children, and 3 dogs in Englewood.
Born and raised in Chicago, Misty moved to Colorado in 1996. She graduated from travel agent school in 1998 and obtained her paralegal degree in 2012.
Misty has been With Personicare since 2015.
In her free time, she enjoys attending concerts and attending Colorado Mammoth Lacrosse games with her son.
Tina is a Colorado native and has been with Personicare since 2018. Her previous background includes Medical Assistant and then Practice Manager for an Integrated Clinic in Denver for 20 years.
In the practice, she oversaw many different modalities including internal medicine, chiropractic, massage therapy, physical therapy, cardiology, GYN, Podiatry and Dermatology.
In her spare time, she enjoys being outdoors camping, fishing, and BBQ's with friends.
Debbie was born and raised in New York and worked many years as an executive assistant in Manhattan and New Jersey. After raising her three children, she moved to Colorado and became a vet tech and worked for years at an animal ER.
Eventually, she returned to the business world. She has been part of the Personicare team since 2016 as a case manager.
Diana De La Cruz
Billing & Claims
Diana is originally from California and has been in Colorado for 16 years.
Diana has an Associate’s Degree and is currently working towards satisfying her undergraduate requirements for her degree in Accounting.
She brings 20 years of experience in the medical field both in human and veterinary medicine.